If you play as a good guy, you might end up with a mutt that looks like a big, fluffy Old English sheepdog, for example, while those of you with a Molyneux-like mean streak will end up with a vicious-looking Doberman or something.
Lionhead's self-imposed design rules when adding the dog to the game were that it must love you unconditionally, its presence must never aggravate you, and you must never be required to look after it.
One of the most intriguing things about your pet dog is that you'll have no direct control over it whatsoever, while almost everything that you do will influence its behavior.
Molyneux, who openly admits to becoming somewhat infamous for making and not delivering on promises about his games in recent years, ended the presentation with just one: "I promise you will feel moved," he said.